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ISOThrive Follows Its Gut

- Health and wellness company has lab in Manassas.

Manassas family found bound and gagged in home

- Prince William County Police found a family bound and gagged in their Manassas home thanks to a tip from caller on Tuesday, May 24.

PWC Bar Association marks 75th Anniversary

- The Prince William County Bar Association celebrated its 75th Anniversary and the professional lives of two prominent attorneys at a recent dinner dance.

Veterans Paddle

- Racer quest for veterans with disabilities.

Manassas, Manassas Park Democrats announce nomination process for 2016 local elections

- The Manassas and Manassas Park Cities Democratic Committee (MMPCDC) has scheduled assembled caucuses to nominate Democratic candidates for Manassas and Manassas Park races in the Nov. 8 General Election.

Fatherhood Initiative hosts ‘Dads Play Day’

- To celebrate Father’s Day and encourage dads to spend more time with their children, the Prince William County Fatherhood Initiative is hosting its second annual ‘Dads Play Day.’

Armed Forces Day to Memorial Day

- Prince William County honors the Armed Forces during remembrance ceremony

Cross-county walk raises donations for non-profits

- Walk for Prince William, a 32-mile trek across the county, helped shine the light on the plight on a county-wide issue.

Traffic alerts: Route 29 shifts to new bridge, I-66 ramp opens

- Traffic will be changing on Route 29 overnight beginning Tuesday, May 24.

Coming Attractions

- Events and happenings around Prince William County.

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ISOThrive Follows Its Gut

Vice President and Chief Science Officer for ISOThrive Lee R. Madsen II explains how the rotary evaporator works at the ISOThrive lab in Manassas. Photo by Randy Litzinger.
Do you need a gut check?

Not the test of will power and courage as the slang expression refers, but do you need a digestive check to see how well your system is functioning.

A company with a lab in Manassas recently marketed a product called ISOThrive, which its promotional literature says, “maximizes your health and wellness by empowering your microbiome to keep you healthy, trim and regular.”

The company's lab on Discovery Boulevard is across the bypass from the George Mason University Manassas campus. The team at ISOThrive is tapping the talent pool on the research campus.

Sarah Stanley, a GMU student working on a master's degree in molecular biology, works as a research assistant in the ISOThrive lab.

GMU has an excellent science program and is a great resource in microbiology with an excellent talent pool said Lee R. Madsen II, vice president and chief science officer for ISOThrive who oversees the lab.

While the research and testing happens at the Manassas lab, product production facilities are located in Wisconsin.

Probiotics are the beneficial, live bacteria living in the innards.

Prebiotics are the food for the probiotics.

ISOThrive, a liquid consumed daily, is designed to fill the shortage of prebiotics for people who are not eating the types of foods rich in them, such as tubers, root vegetables, sweet potatoes and raw garlic and onions, explained Jack Oswald, chief executive officer and co-founder of ISOThrive.

The co-founder and one of the inventors of ISOThrive considers himself a serial entrepreneur, with a focus on health and nutrition. A member of the board of trustees, as well as on the faculty of the school of engineering at the University of California, Merced, Oswald is a graduate of Dartmouth College (AB Engineering) and Harvard Business School (MBA).

A quarter of a teaspoon of ISOThrive daily can compensate for lack of prebiotics. The product is free of dairy, gluten and soy.

Described as a naturally fermented concentrated prebiotic nectarr that will keep your gut well fed and functioning properly, ISOThrive provides a concentrated dose of fiber.

Touted to boost the body's immune system, it does that and more. Another benefit of ISOThrive is a reduction in the urge to eat.

ISOThrive helps a person manage the hunger, lose weight and keep it off in a healthy way according to the website.

“The core focus is the health of the gut and overall health,” said Oswald. “The gut also manages cholesterol."

If the bacteria isn't fed, it can start consuming the lining of the gut, he said.

“We literally couldn't survive without bacteria.”

The product which went on the market at the end of January can be swallowed alone or mixed with food or beverages.

A one-month supply at $59.99 contains 30 sachets and is available through the ISOThrive.com website and through Amazon.com. If successful in the one California store where it is being sold, the product may be getting shelf space in other states.

“Customers like it...we have a 90 percent repeat rate,” said Oswald who admits there are similar products on the market but none “as pure and concentrated” as ISOThrive.

The product went through the regulatory process that diet supplement producers follow.

“There's been a lot of oversight that it is safe and effective,” said Oswald. “We did our own internally as well. This category [of product] has been studied a long time.”

A statement on the company's website has the disclaimer that the product isn't intended to diagnose, treat, cure or prevent any disease.

While Oswald handles the business side of things, Madsen oversees the lab.

Madsen, one of the inventors of ISOThrive, is head of ISOThrive’s research and development laboratory. He oversees commercial scale-up applied research and development as well as fundamental new research in the field of prebiotics and the study of the microbiome. Madsen holds a B.S. in chemistry and nuclear science and a Ph.D. in analytical and macromolecular chemistry from Louisiana State University.

“It's acid stable and survives stomach acid,” said Madsen who takes ISOThrive himself. “I prefer to take it in the morning. I feel a lot better. I have more energy and my overall mood is better.” He used himself as a sort of Guinea pig, taking ISOThrive for a year, months before it became commercially available.

Dr. Peter Swann, M.D. is a co-founder and chief medical officer, for the company. He is a subject matter expert in the fields of prebiotics, probiotics and the microbiome and a board certified family physician with a focus on patient health, wellness and prevention.

ISOThrive is the first product from the lab but more may be on the way. Research continues on several other products.

Crime Log

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More Local News

ISOThrive Follows Its Gut

Manassas family found bound and gagged in home

PWC Bar Association marks 75th Anniversary

Veterans Paddle

Manassas, Manassas Park Democrats announce nomination process for 2016 local elections

Fatherhood Initiative hosts ‘Dads Play Day’

Armed Forces Day to Memorial Day

Cross-county walk raises donations for non-profits

Traffic alerts: Route 29 shifts to new bridge, I-66 ramp opens

Coming Attractions

VA Secretary of Commerce and Trade to speak at PW Chamber luncheon

Converse to hold grand opening celebration at Potomac Mills

Prince William Guide


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