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Custom laser engraving shop opens

At their recent grand opening, owner Jim Schorr gladly shares the work involved in his craft to Culpeper County Administrator Frank Bossio and John Coates, a former county supervisor. Photo by Ian Chini.
Custom laser engraving shop opens

Owner Jim Schorr thrives on marketing your imagination into lasting products


Among the many engraved items, there is a plaque in Jimni Custom Laser Engraving that reads, “Hard work never killed anyone, but why take a chance.” While it is a funny quote, it is not the motto by which Jim Schorr has lived. He has worked hard all his life, giving up being a blacksmith for many years.

As Schorr got older, he decided to give up some of his intense physical labor and put his creative imagination to work.

“I have a lot of imagination. My mind is always going different places. I just come up with different ideas in my head,” said Schorr.

One of his ideas was to become a laser engraver and sell his products in his own store. He describes his new business as a “one of a kind store.” Being a self-taught kind of person, Schorr learned wood-working and computer design, using laser engraving software.

Schorr likes to work with slate, marble, glass, river rock and various kinds of woods. He concentrates on horses, fishermen, hunters, wine lovers, and beach topics. Some of his inventory includes humorous or inspirational plaques, candle holders, and herb oil boxes.

He has handmade furniture, such as a free-standing porch swing, toy boxes, laundry bins, chests, tables, beverage bars, and bird houses. He also has etchings on glass and photos engraved on tin or finely grained birch or popular.

During the first part of the week, Schorr is scouting out supplies and different woods. He likes to find the unusual and has used 100-year-old lumber and tin from an old barn. Schorr said, “We don’t throw out just anything. We look at a piece of wood and decide what’s good for that piece.”

Schorr’s wife, Alice, likes to make a mental wish list of all of the things her husband makes. She has her eye on one of his wooden potato bins. While Schorr said the bins are hard to come by in the commercial market, this reporter told him that his wife wanted one. He laughed and said, “She’s got a lot of wants.”

And most customers have a lot of wants, too. Either they find just what they want in Jimni's or their imagination also starts working as how items can be custom-made. Customers can bring in their favorite saying, piece of wood, even photos or clip art. Schorr quoted an old marketing slogan: If you can think it, we can make it.”

Another plaque in Jim’s store reads: Some days you just have to create your own sunshine.

And as you look around Jimni's’, you can see that Jim Schorr has done just that.

Jimni’s is located at 608 Sperryville Pike. Phone is 540-222-4182. The store is open Wednesdays through Friday, 10 a.m. to 6 p.m. and on Saturdays from 10 a.m. to 5 p.m. You can visit the store’s website at jimnilaserengraving.com
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